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Amsterdam, 14 June 2010

Mini Babybel selects LaComunidad as digital agency

Amsterdam, 14 June 2010 - Bel Nederland has announced its selection of digital agency for their Mini Babybel brand. LaComunidad, part of WPP (NASDAQ: WPPGY) has won a four way agency pitch for the account. The budget for 2010 has not been released.

Wilmar Tax, senior brand manager at Mini Babybel explains: "online has a growing infuence on our brand and the communications strategy. With their concepts and cases LaComunidad has shown itself to be capable of strenghtening the Mini Babybel brand in the long term."

Having won the Mini Babybel account Igor Beuker, founder of LaComunidad, stated: "Mini Babybel is a fresh and innovative brand with a team of people behind it who are open to new approaches. We have started with the branding and a communications strategy for 2010 and have created the new website, including the very popular World Cup game 'Cheeseheading'"

The winning concept was created by Endre Davids, Igor Beuker, Sander Appel and Pamela Inostroza from LaComunidad. The Mini Babybel pitch team was led by senior brand manager Wilmar Tax and brand manager Eelke Smit.

About LaComunidad

The Amsterdam based digital marketing agency creates interactive campaigns, prgrams and communities to create more innovative, relevant and attractive brands. In short, LaComunidad activates and revitalises brands in the digital age. LaComunidad works for brands such as Heineken, jobs.ch, Martinair and Univé. LaComunidad is part of WPP, worldwide leader in marketing communications. For more information go to: www.LaComunidad.nl , www.socialmedia8.com , www.ViralTracker.com and www.wpp.com .

About Mini Babybel

Mini Babybel means fun and healthy. All cheesy goodness has been packaged in a unique and fun way with each individual cheese wrapped in a red layer of wax. Mini Babybel does not just taste great, its also good for you; its rich with calcium and protein! Plus, its easy to bring on the go. In short, Mini Babybell is the tastiest little cheese snack!

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