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Amsterdam, 8 February 2010

LaComunidad introduces

MappenMaand campaign for Univé

On February 1st Univé MappenMaand will commence for the first time. During the whole month of February everyone, including those who are not a customer at Univé, can make an appointment to have his/her insurance and mortgage policy checked by one of the 150 Univé regional offices. Here an expert will check on double insurances, underinsurance and look if he can achieve a premium benefit with a package insurance.

LaComunidad's concept was born from the insight that one in four Dutch people does not dare to take his/her insurance folder out of the closet, because they lost control of all their policies. For this group MappenMaand provides the perfect solution. After one meeting with a Univé consultant, people return home feeling relieved with a tidy map, including new insight in their situation, 15% package discount, a single point of contact and a fixed monthly premium for all insurances.

LaComunidad developed an online display campaign including smart banners and an action site www.mappenmaand.nl  where people can easily make an appointment with an Univé consultant nearby. The agency also introduces the unique subject by means of the fiction horror movie De Kast. The trailer can be found on www.dekastdefilm.nl. Below the line agency Bite took care of the instore display material for the regional offices and the direct mailings.

About Univé

Univé Insurances is a cooperative insurer which works on a non profit basis. Univé offers fire-, health, damage- and life insurances at competitive premiums and mediates in mortgages. Univé is part of Univé-VGZ-IZA-Trias (UVIT). Together they represent the interests of over 4.2 million health policy holders and 800.000 damage insurance holders.

About LaComunidad

The Amsterdam based creative digital branding agency LaComunidad makes brands more relevant, more innovative and more attractive, using interactive communication and digital entertainment concepts. In short, LaComunidad activates and revitalizes brands in the digital era. LaComunidad works for UPC Broadband, Heineken, jobs.ch, Martinair, Univé and others. LaComunidad is a part of Group M/WPP, the world-wide market leader in marketing communication. For more information, please visit www.LaComunidad.nl , www.socialmedia8.com , www.ViralTracker.com and www.wpp.com .

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