Amsterdam, 7 September 2009
Trefpunt and LaComunidad enter into strategic alliance
Amsterdam ? Trefpunt Sports & Entertainment and digital branding agency LaComunidad, both part of Group M/WPP (NASDAQ: WPPGY), have entered into
a strategic alliance to collaborate on taking brand activation in the field of sponsoring to a higher level. Both agencies have already been working together
on several accounts, among which Unilever.
To be able to keep creating a new, distinctive character, more and more companies use their sponsorships for brand activation. Of old, Trefpunt is strong in de-
veloping sponsorships and off-line activation concepts. Due to changes in the landscape of communication and the shift to mainly on-line activation concepts, Trefpunt decided to join forces with LaComunidad, expert on on-line activation, digital communities and social marketing.
Our clients are increasingly aware of the value and possibilities of sponsorship platforms. By collaborating with LaComunidad we are able to link our off-line knowledge of sponsorships, events and hospitality to
online activation possibilities, as a result of which we can offer our clients even more added value", says Frans Vleggeert, managing partner at Trefpunt.
Igor Beuker, MD and founder of LaComunidad explains: Trefpunt attends to sponsoring and events for a broad range of strong brands. These sponsorships usually
give access to specific IPRs, famous sportsmen or unique content. These ingredients offer LaComunidad
a lot of opportunities for approaching, activating or developing branded communities.
About Trefpunt
Trefpunt Sports & Entertainment is a sponsoring and activation agency operating in the sports and entertainment industry. Trefpunt creates brand experiences through sponsorships, events, hospitality and PR. For more than 30 years it is our drive to create successful partnerships which add value to the relationship between brands, organisations and their target audiences. Trefpunt works for Heineken,
Unilever, Rabobank, Essent and others. Trefpunt is a part of the word-wide network of marketing & communication companies of GroupM/WPP.
For more information, please visit:
About LaComunidad
The Amsterdam based creative digital branding agency LaComunidad makes brands more relevant, more innovative and more attractive, using interactive communication and digital entertainment concepts.
In short, LaComunidad activates and revitalizes brands in the digital era. LaComunidad works for UPC Broadband, Heineken, jobs.ch, Martinair, Univé and others. LaComunidad is a part of GroupM/WPP, the world-wide market leader in marketing communication.
For more information, please visit: www.LaComunidad.nl , www.socialmedia8.com , www.ViralTracker.com and www.wpp.com .
