Amsterdam, 30 November 2009

New ZEKUR campaign created by LaComunidad

On November 17th ZEKUR, the Univé owned insurance brand aimed at youngsters, made their health care insurance rates publically available. For the third year running the Amsterdam based digital agency LaComunidad has developed the new ZEKUR.nl website and campaign concept. This year the provocative theme is ?I don?t like to pay for insurance I don?t use?.

In 2009 it was decided to position the ZEKUR brand as more relevant and personal, which includes a central role for the extremely low insurance rates. The campaign, which consists of striking radio, online and print advertising, started last week. Within the first three days of the campaign ZEKUR welcomed over 1,000 new clients via the internet.

LaComunidad founder Igor Beuker explains: We were there when ZEKUR took its first steps and it is great to see our kid has grown into a mature, but youthful brand in the insurance industry. It gives us great satisfaction that for the third year running we are able to prove that brand equity and online sales work very well together.

Annemieke Schepers Marketing Communications Advisor at ZEKUR adds: "The end of the calendar year is always very hectic for health insurance companies. But with ZEKURs great outlook and campaign we have managed to create a strong brand proposition. The initial results are very positive and have shown our brand positioning resonates with our target audience".

About ZEKUR

ZEKUR is Univé's insurance brand for young people, with the pay off "a lot of insurance for little money". A health insurance policy that includes everything a young person needs. ZEKUR is part of Univé, one of the largest insurers in the Netherlands. ZEKUR's rates are low because we have great partnerships with a selective group of care providers. Plus, with ZEKUR the consumer is able to quickly and easily set everything up.

About LaComunidad

The Amsterdam based creative digital branding agency LaComunidad makes brands more relevant, more innovative and more attractive, using interactive communication and digital entertainment concepts.

In short, LaComunidad activates and revitalizes brands in the digital era. LaComunidad works for Unilever, Heineken, jobs.ch, Martinair, Univé and others. LaComunidad is a part of GroupM/WPP, the world-wide market leader in marketing communication.

For more information, please visit: www.LaComunidad.nl , www.socialmedia8.com , www.ViralTracker.com and www.wpp.com .