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Amsterdam, 20 August 2008

UPC Broadband chooses LaComunidad for it's interactive communications

After an agency orientation international cable company UPC Broadband (UPC) placed it's interactive communication activities at LaComunidad. The first assignment for the Amsterdam based digital branding agency was to develop an online campaign around the Olympic Games in Beijing.

UPC's goal was to increase online awareness around HDTV (High Definition TV). To reach peak awareness UPC called upon LaComunidad, who developed the interactive campaign Watch Beijing with me!. The Olympic Games seemed to be the perfect event to create awareness around the superior image and sound quality of UPC's HDTV. Part of the concept is an online application which allows UPC to encourage new customers to watch the Olympics with their friends in HDTV quality.

On the website http://www.upcolympics.com/ people can create their own Olympic stadium and win prizes. Furthermore existing customers are challenged to act as UPC brand ambassadors. LaComunidad daughter SocialMedia8 services the viral seeding, buzz pr and social media optimization.

"To help UPC Broadband with the international interactive communications is a huge challenge. We see many possibilities to unroll several campaigns in the various European countries covered by UPC", says LaComunidad founder Igor Beuker.

About LaComunidad

LaComunidad is the Amsterdam-based agency for digital branding. With interactive communication and digital entertainment concepts LaComunidad makes brands more relevant, innovative and attractive. In short, LaComunidad activates and revitalizes brands in the digital era. LaComunidad works for eBay, MTV, Simyo.be, UPC, Univé and Colgate Palmolive. LaComunidad is part of WPP's GroupM. More information: www.LaComunidad.co.uk, www.SocialMedia8.com, www.ViralTracker.com and www.ViralBlog.com.

About UPC Broadband

UPC Broadband (UPC) is the European cable- and media division of Liberty Global, Inc., the leading international cable company. UPC delivers advanced TV, telephone and broadband internet services to approximately 10 million customers in 10 European countries. The essence of UPC's business vision is that 'everyone, independent of present knowledge or skills, should have access to the digital world with simple solutions and in a humanistic manner'.

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