Amsterdam, 22 October 2007

LaComunidad launches ViralTracker2.0 and ViralBlog

Amsterdam-based digital branding agency LaComunidad boosts its international viral marketing ambitions with the introduction of ViralTracker, a tracking technology for viral internet commercials, and a brand new international viral marketing weblog with trends and ideas: ViralBlog.com. Earlier LaComunidad launched Viral Revolucion, a service package that offers viral commercials to brands, including Social Media Optimization (SMO) and seeding & tracking of the viral commercials.

Igor Beuker, founder of LaComunidad and former IAB chairman: "In the US people watch more internet videos than there are searches in Google and Yahoo! Internet video's and social media are an important new trend on which we anticipate with Viral Revolucion, ViralTracker and ViralBlog. Innovation and good timing is crucial when you want to claim international viral thought leadership. Brands discovered the power of tv commercials decades ago, therefore advertising to a large audience without the usual media costs - two huge advantages of viral commercials - appeals to a lot of advertisers and their media agencies."

ViralTracker2.0 measures the reach and response of viral internet commercials world wide, on blogs, social networks and more than 120 major video portals. LaComunidad sells ViralTracker-licenses to international advertisers, viral and media agencies. Beuker: "Advertisers who have already acknowledged the power of Search Engine Marketing (SEM) know that a strong visibility within blogs, fora, communities, social networks and video portals, thanks to Social Media Optimization (SMO), offers them a lot of new opportunities."

LaComunidad currently discusses the possibilities of ViralTracker integration into several video portals and social networks like MetaCafe and MySpace.

About LaComunidad

LaComunidad is the Amsterdam-based agency for digital branding. With interactive communication and digital entertainment concepts LaComunidad makes brands more relevant, innovative and attractive. In short, LaComunidad activates and revitalizes brands in the digital era. LaComunidad works for eBay, MTV, Simyo.be, Univé, Colgate Palmolive and others. More information: www.LaComunidad.co.uk, www.ViralTracker.com and www.ViralBlog.com.