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Case study
Amsterdam, 7 april 2005
LaComunidad wins the silver Spider Award
LaComunidad won a silver Spider for Best Cross-Media Campaign at the 2004 Spider Awards. The 47 competing agencies were all top notch agencies like e.g. TBWA and MediaRepublic. No gold Spider was awarded in this category.
Campaign objectives
In this fall campaign, LaComunidad took the side of the relatively unknown company AnderZorg to battle against big spenders like FBTO, VGZ, CZ and Unive. The qualitative objective: raise brand awareness with 5 % with the target group (age category: 18 to 35). Quantitative objectives: get 650.000 people to visit the website, 75.000 offers and 25.000 new policyholders.
32.780 policyholders in 60 days
LaComunidad was in charge of the creation of the campaign as well as the media purchases. Through an innovative concept and a daring media strategy, 65% of the budget was used online. LaComunidad created a new website, banners, viral games, e-mails, an SMS campaign and search engine ads. The qualitative objectives were exceeded in 60 days with 865.000 unique website visitors, 90.000 offers and 32.780 new policyholders.
Take a look at the interactive campaign and creations
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